Tracking the web of data you weave
Companies are perfecting the art of prying online. Information has emerged as the hottest commodity on the Web-the more specific, the more valuable it is to firms that want to target their ads. The data can also be cross-referenced with information from insurers, credit bureaus, retail stores, stockbrokers, and others-then sold, even without the user's consent. While strict federal measures to safeguard children's data took effect last April, there are no similar protections for adults.
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