Maker of CueCat scanner battles maverick tech hobbyists
The problem for DigitalConvergence is that these enterprising hobbyists would just as soon bypass DigitalConvergence's marketing database, which is how the company plans to profit from the gadgets, on which it has spent about $100 million. DigitalConvergence envisions that product makers will eventually pay the company to have their products' bar codes trigger a special Web site, or that they will pay to target advertisements to CueCat users based on demographic groupings or other factors.