Google's encrypted search casts shadow on web analytics
Source: The Register UK - Posted by Alex   
Latest News In adding SSL encryption to its primary search engine, Google isn't just protecting your traffic from anyone sniffing your network. It's also preventing third-party webmasters from tracking the search terms you used to find their sites. That may be a good thing for netizens intent on privacy lockdown. But for webmasters, it could be a bit of a problem. Last Friday, Google told the world that an SSL-encrypted version of its core search engine was available at https://www.google.com (Notice the extra "s").

The company already offered https with several other services including Gmail, Google Calendar, Google Docs, and Google Sites but encrypted search is a little different. As Scroogle founder Daniel Brandt pointed out in response to our story on Google's announcement, when SSL is turned on, your browser will stop sending referral data to any non-SSL sites you visit through Mountain View's search engine.

Read this full article at The Register UK

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