The number of blogs and the use of blog readers rose rapidly last year--but a majority of Americans still do not know what a blog is. A report by the Pew Internet and American Life Project, called the "State of Blogging," discovered that readership of Web blogs--essentially, Web-based diaries--spiked 58 percent last year, with 27 percent of Internet users, or 32 million people, saying that they read blogs. Twelve percent of people who read blogs also chose to post comments on them. Blog creation is also growing. By the end of 2004, seven percent of U.S. adults, or more than 8 million people, had written a blog, according to the study.
The results of the study, published Sunday, were drawn by surveys with Internet users done in November.
Blog publishing is having an effect on how people read on the Web. Pew researchers found that five percent of Internet users have content from blogs or Web sites delivered via RSS aggregators or XML readers. Instead of skipping between different Web sites, an Internet user can use a reader to collect several different information feeds in a single program.
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