Security Sells
Source: Malcolm Wheatley - Posted by Joe Shakespeare   
Security If the challenge for CSOs is to market themselves—and the security message—more effectively, then surely the companies below must represent the end goal. Citigroup, Microsoft, OnStar and El-Al are so security-conscious that they've all, in one way or another, incorporated it into their brand image. Translation: They advertise security or otherwise make it part of the message they present to customers and business partners. Look closely, though, and you'll find that these companies share a common goal: to create a sense of trust for their customers—while being careful not to overpromise.

Citigroup Fights Identity Theft
In February 2003, Derek Bond, a 72-year-old retiree from Bristol, England, spent three weeks sleeping on the concrete floor of a South African jail after his name and passport number showed up on an FBI wanted list as he arrived in the country for a vacation. In vain, he protested that not only was he ignorant of any supposed crimes he'd committed in America, but he'd never even been to the country. Release didn't come until the publicity surrounding his fate prompted an informant to point the FBI to the "Derek Bond" whom they did want to talk to—comfortably holed up in Las Vegas, after purloining the identity of the real Mr. Bond some 14 years before.

Bond's misfortune illustrates—to the extreme—the menace of identity theft. But it's not jail time that worries people so much as impaired credit records and fraud. Armed with just a few pieces of information—information readily available from trash or stolen documents—identity thieves can take advantage of lax security at financial institutions to enrich themselves.

Read this full article at Malcolm Wheatley

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