One of the defining moments for tech in 2018 was on May 25, when the EU implemented its General Data Protection Regulation — the ominous GDPR. The ambitious legislation is the toughest privacy and security law in the world and was meant to guarantee users better control over their over their personal data.
But has it? For most people, both in the EU and outside, the ‘better control’ only took form in a myriad of annoying consent pop-ups on seemingly every single site they visited.

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