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Keeping the [Copy] Pirates at Bay |
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Source: Gamasutra - Posted by Alex
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So you've worked 10- to 12-hour days for the past two years, trying to make your latest game the best ever. You even added copy protection to try to stop the pirates, but within a few days of release there are already crack patches flying around the Internet. Now anyone can help themselves to your hard work, without so much as a "please" or "thank you."
This is what happened to Insomniac's 1999 Playstation release, Spyro 2: Ripto's Rage. Even though it had good copy protection, it was cracked in a little over a week. So when we moved on to Spyro: Year of the Dragon (YOTD), we decided that something more had to be done to try to reduce piracy. The effort was largely successful. Though a cracked version of YOTD has become available, it took over two months for the working patch to appear, after numerous false starts on the part of the pirates (the patch for the European version took another month on top of that). The release of patches that didn't work caused a great deal of confusion among casual pirates and plenty of wasted time and disks among the commercial ones.
Two months may not seem like a long time, but between 30 and 50 percent of most games' total sales occur in that time. Approximately 50 percent of the total sales of Spyro 2, up to December 2000, were in the first two months. Even games released in the middle of the year rather than the holiday season, such as Eidetic's Syphon Filter, make 30 percent of their total sales in the first two months. If YOTD follows the same trend, as it almost certainly will, those two to three months when pirated versions were unavailable must have reduced the overall level and impact of piracy. On top of this, since YOTD was released in Europe one month after the U.S., those two months protected early European sales from pirated copies of the U.S. version.
Read this full article at Gamasutra
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