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Security Products Sold Despite Freeware |
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Source: AL.com - Posted by Eric Lubow
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Microsoft gives away a security firewall with its latest operating system. Many high-speed Internet service providers offer free anti-virus protection for subscribers. And several Web sites distribute free toolbars to warn of Web scams. AOL even recently made a package of basic security tools — anti-virus, anti-spyware and firewall programs — available for free to anyone, not just paying subscribers. Despite all the free protection, primarily for Windows computers, leading security vendors are moving forward with plans to start selling their annual slate of security products this fall.
Why bother, when so much is available elsewhere at no cost? "I absolutely don't argue that the highly tech-savvy consumer will and can search the Web for freeware and knock out 90, maybe 95 percent of the risk," said Lane Bess, Trend Micro Inc.'s general manager for consumer products. "That's not the largest (base of) consumers out there." Most people, he said, would rather install a package — for $50 in Trend Micro's case — that does everything.
Read this full article at AL.com
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