Fears about new Radio Frequency Identification technology (RFID), have prompted the EU to open a public consultation process. The commission has been holding discussions with government agencies and the private sector since March based on general themes of standardising RFID frequencies and formats across Europe, but now the emphasis has changed slightly to inform citizens on how the technology can improve quality of life without encroaching on individual privacy issues. With this in mind, the commission has initiated an online public consultation on its 'Your Voice in Europe' website.

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