Q: What ClickThrough rate can I expect for my ad?

A. The industry standard clickthrough rate is anywhere from 0.25% to 2% for sites such as ZD Net, Yahoo!, and other industry leaders. Since our audience and content are 100% related to Open Source and security, we also achieve a similar clickthrough rate. Effective ads that target security-minded decision makers tend to produce better results.

Q: What benefit is there to me when my ad is displayed but does not produce a clickthrough?

A. By advertising on LinuxSecurity.com, your message will be seen by very technical users as well as corporate decision makers. Just like running an advertisement in a magazine, viewers will notice your product and remain aware of your company when they do make a buying decision. Ads which are displayed but not clicked upon also serves to build your corporate brand recognition and help to establish you as a major force in the industry.

Q: Why do you charge more for ads served by third-parties?

A. Third-party ad servers require more custom programming work on our site, and also produce less current and less accurate reporting about the campaign being served.

The majority of the third-party ad servers admit to more than 10% error rate. Mis-reporting of one-out-of-ten impressions served is not an acceptable number to us, and should not be to you as well.

Additionally, there is no single standard of programming, nor any regulation for the third-party industry. Each third-party advertisement requires additional programming by our staff. This is costly and time-consuming, resulting in higher costs for the advertiser.