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Source: Technology Review - Posted by Benjamin D. Thomas   
Security It's hard enough to create a new company -- why try to create a new market as well? That’s why we like start-ups that target markets which already exist. In fact, we’ve examined this theme in the last few weeks -- more often than not, start-ups are best served by approaching old problems in new ways. The advantage is obvious: the demand for the products or services is already in place.

Take AgileTV, which is creating a better remote control for televisions. The trend with remote controls and TV management has been to stick with clunky remotes and produce volumes of onscreen text guidance. But AgileTV would have viewers tossing that hunk of plastic, ignoring the on-screen listings, and simply telling their TV to find the program they want via voice commands.

Read this full article at Technology Review

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