Exploring the Allegations Surrounding Scott Richter's Email Marketing

I don't know what to make of Scott Richter's claims that he is not a spammer, but rather a legitimate e-mail marketer. Three things are true about spam: (1) There are many spammers. (2) There are many legitimate e-mail marketers. (3) . . . I don't know what to make of Scott Richter's claims that he is not a spammer, but rather a legitimate e-mail marketer. Three things are true about spam: (1) There are many spammers. (2) There are many legitimate e-mail marketers. (3) All of the spammers claim to be legitimate e-mail marketers.

Scott Richter is one of the subjects in our recent feature story on spam, ehich looks at who's sending spam and why it's hard to stop them.

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