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Security software brand awareness low Print E-mail
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Source: electricnews.net - Posted by Eric Lubow   
Vendors/Products Despite a renewed focus on IT security, 28 percent of senior executives and IT managers in Ireland are unable to name a security software brand. That finding is in the results of a research report from IDC, which polled 327 executives . . . Despite a renewed focus on IT security, 28 percent of senior executives and IT managers in Ireland are unable to name a security software brand. That finding is in the results of a research report from IDC, which polled 327 executives in Ireland. In terms of manufacturers, Symantec and its Norton brand were the most the recognised anti-virus software names, with 31 percent of respondents in the poll recalling the brands when asked about anti-virus software. In the number two slot was Network Associates and its McAfee brand with about 12 percent. Cisco, Check Point and Dr Solomon's scored 5.8 percent, 4.8 percent and 1.22 percent respectively.

The numbers seem to suggest that businesses aren't especially brand-conscience when it comes to e-security, despite the fact that most companies acknowledge that computer security is an important issue. Indeed the importance of cyber security became all the more obvious this month, with the likes of Blaster, Nachi and Sobig.F disputing hundreds of thousands computers and networks globally

Read this full article at electricnews.net

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