It could happen outside Abercrombie & Fitch. It could happen near J Crew. It could happen to you, walking down the street in any American city. As you glance at the window display, your cell phone rings with an urgent message: . . .
It could happen outside Abercrombie & Fitch. It could happen near J Crew. It could happen to you, walking down the street in any American city. As you glance at the window display, your cell phone rings with an urgent message: sweaters are on sale.

That's just one example of how advertisers could use wireless technology to reach out and sell to the United States' 106 million cell phone users wherever they roam. If it sounds straight out of "Mission Impossible," it comes courtesy of the federal government. Sort of.

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