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UK Online Ad Spending To Reach $1B By 2004 Print E-mail
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Source: E-Commerce Times - Posted by LinuxSecurity.com Team   
Vendors/Products A report out today says that UK online advertising expenditures will top the 625 million pounds ($1 billion US$) mark by 2004 -- up from just 50 million pounds ($80 million) at the start of this year. The report, titled . . . A report out today says that UK online advertising expenditures will top the 625 million pounds ($1 billion US$) mark by 2004 -- up from just 50 million pounds ($80 million) at the start of this year. The report, titled "Online Advertising Grows Up: Exploiting a New Marketing Medium," from Fletcher Research, part of the Forrester Group of companies, says that direct mail will be the most heavily impacted traditional marketing tactic.

Read this full article at E-Commerce Times

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